Web Stats (SmarterStats)
Overview
The Right Tool for Web site Statistics
SmarterStats is a complete Web log analytics tool that cost-effectively delivers
relevant, accurate, and detailed statistics for a single website or tens of thousands
of websites across a distributed network. SmarterStats provides a complete solution
by offering support for many log file types and support for multiple operating systems
such as Windows and Linux.
SmarterStats Can Answer Questions
- Would you like to analyze performance relative to marketing campaigns
and SEO efforts?
- Would you like to understand what search engines are indexing?
- Would you like to understand what pages people are spending the most
and least time on?
- Would you like to measure true visitor traffic without spider and
bot pollution?
- Would you like to analyze your website for performance and which
pages are processing longer?
- Would you like to understand the path visitors took through your
website during their visit?
- Would you like to accurately track back to the pages that brought
visitors to your website?
- Do you want to answer these questions and more with robust data mining?
World-class Web Interface
SmarterStats delivers an industry-leading Web interface to access all the functionality
of this complete Web analytics solution. Whether you are a system administrator
or an individual website owner managing one website, a Web browser is all you need.
The SmarterStats interface is optimized with Silverlight™ charts and graphs,
AJAX controls, snapping panes, right mouse click support, keyboard shortcuts, and
other intuitive user controls—bringing the features and performance of a desktop
application to the Web.
Reporting
The Power of Reporting
The effectiveness of SmarterStats begins with its ability to differentiate “real
traffic” from traffic generated by spiders and bots. SmarterStats adds detailed
summary and trend reporting with nearly one hundred report items to help businesses
understand real traffic to improve the results of marketing campaigns and to better
understand visitor habits. To enhance Search Engine Optimization (SEO) efforts,
SmarterStats provides over twenty report items designed to measure spider and bot
activity patterns for improved performance on all major search engines.
Unlike most competing products, SmarterStats includes the ability to data mine and
drill down into individual Web pages, user activity, IP addresses, paths, and more—which
can be correlated into insightful results (e.g., most popular product, marketing
campaign, referring website). In addition, geographic analysis, report items, and
mapping are available by country, state, province, and city.
Understand Real Traffic
As much as 15% of the traffic on larger sites—and up to 50% of the traffic on smaller
sites—may be directly related to automated hits generated by spiders and bots as
they index a website. Unlike many competing analytics tools, SmarterStats separates
real traffic from spider and bot traffic. The ability to identify real trends and
habits will allow individuals and large organizations to make effective marketing
decisions.
Understand Spider Traffic
The success or failure of a website is directly correlated to search engine performance.
The ability to isolate and separate spider traffic gives individuals the power to
see into search engine methods (e.g. Google, Yahoo!, MSN Live, and Ask). SmarterStats
users can effectively and accurately determine what pages are being indexed and
when—maximizing SEO for greater visibility and better conversion rates. SmarterStats
provides twenty report items specifically tailored to address these issues.
Geographic Analysis
SmarterStats provides the ability to visually see website performance graphically
and to allow the identification of markets across borders and without boundaries.
Geographic analysis, report items, and mapping are available at the country, state,
province, and city level—identifying demographic opportunities.
Enhanced Reporting Capabilities
SmarterStats provides the ability to further tailor reports through filtering. Report
items that you have tailored can also be assigned as a Favorite—to be quickly referenced
in the future. Report items and Favorites can be combined into custom reports that
address a specific need (e.g. organizational summary report, executive report).
Standard reports, custom reports, and Favorites can be scheduled and distributed
to individuals or groups through email to reduce administration. In addition, SmarterStats
report data can be exported to Microsoft Excel™ and other tools for additional examination.
Unique to SmarterStats is the ability to reprocess imported log data repeatedly
as new reports are added to SmarterStats or to reflect exclusion and/or additions
as you refine your metrics. With competing products, new reports only provide results
from the moment the report is made available. SmarterStats allows the reprocessing
of existing log data over any time frame so that website owners can see future reports
on yesterday’s data.
Data Mining
Introduction to Data Mining
Data Mining—normally available only to large enterprises and often requiring expensive
software applications—is a process of organizing and sorting large amounts of data
to isolate information relevant to a specific circumstance or business need. SmarterStats
brings the power of data mining into an efficient, cost-effective tool accessible
to individual website owners, yet powerful enough to handle the requirements of
large enterprises. The SmarterStats implementation of data mining is an invaluable
method to unlock the answers to complex questions.
Data Mining in SmarterStats
To reduce the complexity often associated with data mining, SmarterStats presents
data mining in an intuitive point-and-click fashion. Through the use of questions,
such as: “What are the most popular entry pages that people have used when accessing
a particular file?” website owners are able to better determine the effectiveness
of marketing efforts by evaluating users who have purchased and what page(s) they
entered on. A number of different data mining questions are available and more are
continually added.
Drill-down from Report Items, Data Mine by any Page
Data mining in SmarterStats does not require special planning or separate reporting.
Website owners can instantly drill down into existing reports by selecting individual
report elements from established or custom reports to gain deeper insight into individual
pages and visits.
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Solutions
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